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Afruza Haque, MBA

Assistant Professor, Department of Humanities & Social Sciences, DUET, Gazipur

Mrs. Afruza Haque has been working as an Assistant Professor of Management/Business Administration in this department since October 23, 2022. Prior to this, she worked as a lecturer in the same department from April 15, 2019, to October 22, 2022. She has obtained his BBA and MBA in Management Information Systems (MIS) from the University of Dhaka, Bangladesh. Her research areas are Corporate Social Responsibility (CSR), Banking Technology Development, FinTech, Blockchain, Tertiary Education, and Public Policy. Her recent contributions have appeared in Technology Innovation Management Review, Sustainability, Higher Education, Skills and Work-Based Learning, and Bangladesh Journal of Medical Science.

Mobile: 01942718623
Email: afruza@duet.ac.bd
Office: 0249274034-53, Extn. 5184
Address: Room No: 10011, New academic Building, DUET,
Field of interest: Corporate Social Responsibility (CSR), E-commerce, FinTech, Blockchain, Tertiary Education, and Public Policy.
Field of specialization: FinTech, Systematic Reviews.
Degrees Obtained (Starting from Recent Degrees):
# Degree Institute Year Discipline & Field
1 MBA Dhaka University 2017 Management Information Systems (MIS)
2 BBA Dhaka University 2016 Management Information Systems (MIS)
3 HSC Shahid Syed Nazrul Islam College 2011 Business Studies
4 SSC Vidyamoyee Govt. Girls High School 2009 Business Studies
Employment Record (Starting from Present Position):
# Designation Institute Duration
1 Lecturer Dhaka University of Engineering & Technology, Gazipur 2019-04-15 : 2022-10-22
2 Assistant Professor Dhaka University of Engineering & Technology, Gazipur 2022-10-23 : Continue
Publications (Journal):
# Year Title Authors Event
1 2026 An Empirical Investigation of Electronic Health Record Adoption among Youth in Bangladesh Most Sadia Akter, Shanta Debi, Rasheda Akter Rupa, Afruza Haque, Shafiqur Rahman Bangladesh Journal of Medical Science, Vol. 25, issue 3
2 2026 Drivers and outcomes of AI adoption in developing learners cognitive skills through the lens of TRA and SOR framework Nadia Sultana, Afruza Haque, Rasheda Akter Rupa Discover Artificial Intelligence
3 2026 AI Meets Academia: Exploring ChatGPT Use in Higher Education Through the Extended UTAUT Lens Afruza Haque, Rasheda Akter Rupa, Rana Al Mosharrafa, Shaharin Akter, Abu Naser Mohammad Saif, Rehnuma Mostafa Artificial Intelligence and Applications
4 2026 SME Entrepreneurs’ Continuance Use of Digital Payment Tools: An Integrated TAM–PAM Model with Sustainability Attitude and Satisfaction as a Dual Mediator Nahida Sultana, Afruza Haque, Rasheda Akter Rupa Administrative Sciences, vol. 16, Issue 5
5 2026 Predicting Young Users’ Adoption of mHealth Services: Evidence from a Developing Country Afruza Haque, Rasheda Akter Rupa, Farjana Nasrin, Most Sadia Akter, Shafiqur Rahman, Md Mazharul Alam Bangladesh Journal of Medical Science, vol. 25, Issue 2
6 2026 From Click to Regret: Investigating Impulsive Buying and Post-Purchase Cognitive Dissonance Through the SOR Lens Afruza Haque, Rasheda Akter Rupa, Md. Faisal-E-Alam, Most. Sadia Akter, Nahida Sultana Journal of Theoretical and Applied Electronic Commerce Research (JTAER)
7 2026 Unveiling Student Adoption of Generative AI in Higher Education: The Roles of Perceived Humanness, Personal Innovativeness, and Trust Md Al Amin, Mijin Noh, Afruza Haque, Rasheda Akter Rupa, Yang Sok Kim Beijing International Review of Education, volume 8, issue 1
8 2025 Integrating UTAUT and TPB Frameworks to Examine Digital Wallet Adoption: Evidence from University Students in a Developing Economy Afruza Haque DUET Journal
9 2025 Contribution of Banking CSR to the Healthcare Sector in Bangladesh Shamsul Sarkar, Sharmin Islam, Shafiqur Rahman, Md Moniruzzaman, Afruza Haque and Faiyaz Rahman Bangladesh Journal of Medical Science
10 2024 Integration of the UTAUT Model in Mobile Banking Context: The Mediating Role of Personal Innovativeness and Perceived Value Afruza Haque, Nahida Sultana, Yang Sok Kim and Md Al Amin Asia Pacific Journal of Information Systems
11 2023 Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model Nahida Sultana, Rubaiyat Shaimom Chowdhury and Afruza Haque Heliyon
12 2023 Does a vocational education program prepare competent graduates for further academic programs? Md. Abdur Rahman Forhad, Gazi Mahabubul Alam, Afruza Haque, Md. Sawgat Khan, Mamunur Rashid Higher Education, Skills and Work-Based Learning.
13 2023 CSR to tackle the Economic Effect of Covid 19:The case of Bangladesh Nasrin Huda, Farid Ahammad Sobhani , Abu Kholdun Al-Mahmood , Shafiqur Rahman , Abu Umar Faruq Ahmad, Tanzida Akter, , Afruza Haque , Syeda Fahmida Afrin Bangladesh Journal of Medical Science
14 2022 Sustainable Development in Higher Engineering Education: A Comparative Study between Private and Public Polytechnics Md. Abdur Rahman Forhad,Gazi Mahabubul Alam, Mamunur Rashid, Afruza Haque, and Md. Sawgat Khan Sustainability
15 2022 Blockchain Implementation Challenges in Developing Countries: An evidence-based systematic review and bibliometric analysis Abu Naser Mohammad Saif, K. M. Anwarul Islam, Afruza Haque, Hamida Akhter, S.M. Masudur Rahman, Nusrat Jafrin, Rasheda Akter Rupa, Rehnuma Mostafa Technology Innovation Management Review
16 2021 Challenges and Opportunities of Big Data for Managing the E-Governance Md. Mahbobor Rahaman , Afruza Haque, Md.Foysal Hasan International Journal of Business, Technology and Organizational Behavior (IJBTOB)
17 2021 A Review of Corporate Social Responsibility (CSR) Theories and an Assessment of the CSR Practices in Banking Industry: Bangladesh Perspective Afruza Haque, Md. Momin Uddin, Shafiqur Rahman International Journal of Ethics in Social Sciences (IJESS)
18 2020 An assessment and comparison of CSR practices of private commercial Banks in Bangladesh Md. Momin Uddin, Afruza Haque, Runa Akter Journal Of The Patuakhali Science And Technology University
Publications (Conference):
# Year Title Authors Event
1 2025 Exploring Factors Driving Online Impulsive Buying Behavior: An S-O-R Approach with Green Trust as Mediator and Price Consideration as Moderator Rasheda Akter Rupa, Afruza Haque, Most. Sadia Akter, Md. Faisal-E-Alam, Nahida Sultana 1st International Conference on Science and Humanities for Sustainable Development (ICSHSD)
2 2021 CSR in Healthcare by the Banking Sector: The case of Bangladesh Shafiqur Rahman, Afruza Haque, Faria Rabbi, Nasrin Huda, Rashidul Mubasher IOU Conference on Research and Integrated Sciences (IOUCRIS)
Honors and Awards:
# Title Event Year
1 Dean's Honor Award Business Faculty, University of Dhaka 2019
2 Samsun Nahar Mahmud Foundation Scholarship Samsun Nahar Hall, University of Dhaka 2018
Course Conducted:
# Programme Course No Course Title Year
1 B.Sc. Hum-3201 Industrial Management 2019-2023
2 B.Sc. Hum-3423 Industrial Management & Accounting 2019-2023
3 B.Sc. HSS-4503 Accounting and Marketing 2019-2023
4 B.Sc. HSS-4501 Industrial Sociology & Business Law 2019-2023
5 B.Sc. HSS 1803 Economics and Accounting 2019
6 B.Sc. HSS 3801 Food Economics and Supply Chain Management 2024-2025
7 B.Sc. HSS 3611 Logic and Philosophy 2024-2025
8 MPhil HSS 6303 Management Information System 2024-2025